By Michelle M. Sharp, Founder and Content Creator of Meet the Minnesota Makers
Meet Laura Merino-Franco of Primitiva Jewelry and learn about her conscientious approach to jewelry making. Laura’s goal is simple, “I dreamt of creating a brand that was synonymous with meaning and intentionality. It had to do more than just make jewelry.”
“I feel a responsibility to create ethically and from a place of clear intent,” reflected Laura. She founded Minneapolis-based Primitiva Jewelry in 2020. “We are a brand focused on elevating the artisans, the wearer of each amulet, and the planet.”
Primitiva Jewelry’s commitment to these pillars runs deep. For every item sold, Laura plants a tree through One Tree Planted. All packaging material is sustainable and shipping materials are biodegradable and compostable. The skilled artisans that are the “heartbeat” of Primitiva earn living wages that provide for their families.
Originally from Colombia, this creative work allows Laura to connect her cultural roots to her Minnesota home. Her designs are filigree, ornamental work created by the shaping of fine metal wires. “I’d love for people to know that behind every design, every detail, there are endless hours of thought, love, and complex execution,” shared Laura. “Each piece is special and unique.”
Reviews from delighted customers on her website www.primitivajewelry.com are from all over the world. Laura is sometimes overwhelmed by their support. “My greatest surprise has been the awe people display when they see my pieces. I love to show people the filigree process.”
Plan your trip to Uptown Minneapolis to see Laura’s designs in person at the Primitiva Collective at 3001 Hennepin Avenue. This is an intentional collaborative community of over 30 talented female Minnesota makers opened in 2022. Laura describes the collective as, “A beautiful space to slow down. A space to enjoy the beautiful handmade creations of our local community and to connect with likeminded neighbors.”
Follow @primitiva_jewelry on Facebook and Instagram for current designs and to learn the heritage of her intricate designs.
Follow @meettheminnesotamakers on Facebook and Instagram for more change makers who make Minnesota an amazing place to be!