Working with Michelle is nothing short of incredible. Not only is she a gifted writer and storyteller but also an empathic listener. Her ability to grasp the essence of each subject makes her an ideal candidate for anyone looking to communicate their story and connect with their ideal customer. Thank you so much Michelle for helping me craft my message in such a profound and professional way.

Do you have unique product descriptions for each item in your stores?

Do your product descriptions invite your customers to experience your items for sale?

Can your customers imagine what it’s like to use your products?

Do your customers know what makes your products unique?

Let’s make sure that your product descriptions are a unique as the items you’ve created! Each product should have a unique description to compliment the basic information (dimensions, materials used, proper care) that you provide your customers. We’ll work together to make each product description an invitation for your customer to experience your products right away!

Product Description development begin with a complimentary consultation meeting to discuss your goals. After we review what you have already prepared to present your products, we meet to divide up the work to make your product descriptions shine.

Photo by Bre McGee for Uncommon Collaborative

Joining forces in a workshop style we will create your content efficiently and economically. As your accountability partner, we will set a strong platform for your business to engage your community.

Contact me to schedule a complimentary planning session to discuss your priorities.

   *Why hire a content developer for your website?

   …Tell your story the way you want it to be heard.

   …Make content creation a collaborative process with an accountability partner.

   …Allow you to focus on the reasons you started your small business.       


Photo by Bre McGee for Uncommon Collaborative.

 *Why hire me? 

 -Local Engagement—Newspaper columnist for Sun This Week since April 2021 (LinkTree site). 

        -Collaborative Process—Co-edited the first book in English that brought together international scholars about Carmen de Burgos, a noted Spanish author, cook, and reformer. Worked for a Minnesota non-for-profit with a board of over 25 members for four years. I have extensive experience in working with individuals with a range of communication styles. Your website needs to be in your voice. 

        -Learning Focused—Over 10 years of teaching Spanish at the college level. Main focus in my teaching was developing student writing. I want my clients to feel comfortable in their self-expression. 

        -Research and Writing Experience—Completed a PhD in Spanish at the University of Wisconsin, Madison. Successfully applied for travel grants to complete research at the National Library of Spain. Published book chapters in multiple edited collections, written an encyclopedia entry on Carmen de Burgos, and written multiple book reviews. I know how to develop a story and have experience in completing a variety of extensive projects. 

        -Oversaw all administrative and personnel actions for a 2000 person brigade while serving in the Army as a Quartermaster (Logistics) Officer. Our unit had the lowest rate of documents being returned on our base due to our rigorous process of editing and revising all written communications. I will never leave your website with typos or grammatical errors that make you look less than professional. 

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