Michelle Sharp of Meet the Minnesota Makers is a fabulous asset to the local small business community. Not only is she shining a light on our local talents, she has great advice. She has graciously spoken at our annual conference, which was so successful that we had to have her return to teach a webinar workshop for us about social media marketing for small businesses. We look forward to working with her in years to come!
Shelley Erickson, President, MNCFPAI recently attended Michelle’s Digital Marketing Workshop and I’m so glad I did! I took away so many nuggets of great information. I started applying some of the nuggets that were new to me and my business immediately and saw almost instant results in our sales. A single post on a new to us social media platform resulted in a new corporate partnership that has been tremendous for our business. Michelle is very knowledgeable and presents her information in a fun and inviting way. She understands small business; her content is relevant and I think no matter what level you are at in your business, there is a take away for most folks. I highly recommend utilizing Michelle’s services!
- Join Greener Pastures and Meet the Minnesota Makers for a live, virtual workshop designed to help sustainable farmers and farm educators sharpen their storytelling and digital marketing skills. Whether you sell at farmers’ markets, through a CSA, or direct to local retailers- or support farmers who do- this training will help you connect with your audience in ways that drive customer conversion to increase revenue.
- What You’ll Learn:
- What makes websites and social media actually convert viewers to buyers
- What farm photos and videos you need to tell you farm’s story
- How to make the most of product descriptions so customers will “add to cart”
- How to create content that inspires loyalty and builds community support
- How to use social media platforms to benefit your business without becoming an “influencer”
Led by Sarah Carroll (Greener Pastures) and Michelle M. Sharp (Meet the Minnesota Makers), this interactive training blends live demos, guided work sessions, and personalized feedback. You’ll leave with a marketing strategy tailored to your farm or organization—and confidence in what to do next.
Bonus: After the workshop, you’ll be invited to a virtual peer networking session with Sarah and Michelle. You’ll receive support and accountability to implement your plan and to-do list, receive a practical outreach toolkit, and keep the momentum going.
Details:
- Date & Time: Thursday, May 29th, 9 am-12:30 pm
- Location: Virtual (Zoom)- link provided upon registration
- Cost: $20 registration fee
- Spots are limited.
- Fee Waivers Available: We never want cost to be a barrier. If the registration fee is a hardship, contact us to request a waiver.
This workshop is funded by a Sustainable Agriculture Research and Education (SARE) grant and designed for farmers and educators in the North Central SARE region.
Whether you’re just starting out or looking to fine-tune your outreach, this workshop will equip you with skills that help your farm or program grow.
Spots are limited—reserve yours today and start growing new customers! Registration Information Linked Here!
Meet the Minnesota Maker workshops teach you communication skills to bolster your digital marketing. Let social media and your website work for your business; don’t let them become your main work.
- Learn which social media platforms will bolster your business and let you connect with your ideal customers.
- Discover tools for planning, managing, and repurposing content from your website to your business social media.
- Demystify internet social engines to make both your website and your social media more visible to potential customers.
Photo by Bre McGee for Uncommon Collaborative.
- Meet the Minnesota Maker workshops work with groups of makers to strengthen your storytelling. Workshops focus on social media content planning and engagement, website structure and product descriptions, and newsletters as a core part of your business storytelling.
- Collaborate as a group to troubleshoot each other’s messaging to create a streamlined plan for telling your story the way you want it to be heard.
- Workshops range from one hour survey sessions to day long workshops. Can be done in person or via Zoom. Contact Meet the Minnesota Makers for pricing and availability. Michelle has presented on digital marketing, website content creation, and social media at Smith + Trade Mercantile, the MN Organic Conference, the Minnesota Cottage Food Producers Association Conference, a Minnesota Cottage Food Producers Workshop, and The Wilderness Coworking space in Minneapolis.
