*Website product descriptions should be specific calls to action that invite your customer into the experience of enjoying your product. This is a foundational aspect of building strong SEO into your website’s visibility.
*Whether a daily essential (bulk ground beef), a household nicety (clean-burning candle), or luxury treat (handmade leather goods), the words you use to describe your products impact whether someone finds your listing in the first place as well as if they complete the purchase.
*Your website product descriptions should be as unique as the items you produce. Each product merits its own unique description to complement the basic information (dimensions, materials used, proper care) that you provide your customers. The more specific the better.
*Anticipate your customers’ questions and make your products more visible to buyers.
*Product Description development begin with a complimentary consultation meeting to discuss your goals. After an audit of your current product descriptions and supporting website content, we divide up the work to make your product descriptions get your products the notice they merit.
Photo by Bre McGee for Uncommon Collaborative
*As your accountability partner, we will set a strong platform for your business to engage your community.
Contact Michelle to schedule a complimentary planning session to discuss your priorities.
*Why hire a content developer for your website?
…Tell your story the way you want it to be heard.
…Make content creation a collaborative process with an accountability partner.
…Allow you to focus on the reasons you started your small business.
Photo by Bre McGee for Uncommon Collaborative.
*Why hire me?
-Local Engagement—Newspaper columnist for Sun This Week since April 2021, contributing writers for Edible Minnesota and Local Feast! magazines. Active storytelling on Ambit, Facebook, Instagram, and LinkedIn.
-Collaborative Process—Co-edited the first book in English that brought together international scholars about Carmen de Burgos, a noted Spanish author, cook, and reformer. Worked for a Minnesota non-for-profit with a board of over 25 members for four years. I have extensive experience in working with individuals with a range of communication styles. Your website is the public face of your brand. It should celebrate your unique voice.
-Learning Focused—Over 10 years of teaching Spanish at the college level. Main focus in my teaching was developing student writing and communications. It is essential that my clients feel comfortable in their self-expression.
-Research and Writing Experience—Completed a PhD in Spanish at the University of Wisconsin, Madison. Successfully applied for travel grants to complete research at the National Library of Spain. Published book chapters in multiple edited collections, written an encyclopedia entry on Carmen de Burgos, and written multiple book reviews. I know how to develop a story and have experience in completing a variety of extensive projects.
-Oversaw all administrative and personnel actions for a 2000 person brigade while serving in the Army as a Quartermaster (Logistics) Officer. Our unit had the lowest rate of documents being returned on our base due to our rigorous process of editing and revising all written communications. I will never leave your website with typos or grammatical errors that make you look less than professional.
