Regenerative Organic Certified

Few people think of vanilla as an agricultural product. “For a lot of consumers, vanilla is simply a bottle that they take off the shelf,” explains Sara. “When I first did sampling at local co-ops, I was surprised by how many shoppers had never thought about the origin of their vanilla. They never thought about where it came from, how we make it and why that matters. Few people realize that there’s a seasonality to vanilla. The international market opens at a specific time. The fruit is not always available.”