There’s nothing natural about posting for your business on social media.
It’s not spontaneous. It won’t just happen on its own. The secret to success is a balance between quality and consistency.
Also, going viral on social media doesn’t guarantee customers for your business.
Social media is a component of your marketing plan. Social media is not an independent strategy.
Having a plan for your content makes publishing online a natural extension of your customer communications. The conversions you seek through social media are actions that drive revenue for your business. Likes, saves, and shares on someone else’s platforms doesn’t move your product into customers’ hands.
Photo by Bre McGee for Uncommon Collaborative.
Work together with Michelle to create a plan to strengthen your storytelling through social media platforms. Our personalized coaching sessions create a guide for sustainable, manageable, and effective methods for connecting with your customers and networking with other makers through social media.
The goal is to make social media work for you, not the other way around.
Contact Michelle to schedule a complimentary planning session to discuss your priorities.
*Why Hire a Content Developer?
…Tell your story the way you want it to be heard.
…Collaborative Process
…Allow you to focus on the reasons you started your small business
Photo by Bre McGee for Uncommon Collaborative.
*My Qualifications
-Local Engagement—Newspaper columnist for Sun This Week since April 2021 (LinkTree site), contributing writers for Edible Minnesota and Local Feast! magazines. Active storytelling on Ambit, Facebook, Instagram, and LinkedIn.
-Collaborative Process—Co-edited the first book in English that brought together international scholars about Carmen de Burgos, a noted Spanish author, cook, and reformer. Worked for a Minnesota non-for-profit with a board of over 25 members for four years. I have extensive experience in working with individuals with a range of communication styles. Your website needs to be in your voice.
-Learning Focused—Over 10 years of teaching Spanish at the college level. Main focus in my teaching was developing student writing. It is essential that my clients feel comfortable in their self-expression.
-Research and Writing Experience—Completed a PhD in Spanish at the University of Wisconsin, Madison. Successfully applied for travel grants to complete research at the National Library of Spain. Published book chapters in multiple edited collections, written an encyclopedia entry on Carmen de Burgos, and written multiple book reviews. I know how to develop a story and have experience in completing extensive projects.
-Oversaw all administrative and personnel actions for a 2000 person brigade while serving in the Army as a Quartermaster (Logistics) Officer. Our unit had the lowest rate of documents being returned on our base due to our rigorous process of editing and revising all written communications. I will never leave your website with typos or grammatical errors that make you look less than professional.
